GENERAL BROWSING:

BLUEFISH SPORT gathers navigational information about where visitors go on our Web site. This information allows us to see which areas of BLUEFISH SPORT are most visited and helps us better understand our customers' experience at BLUEFISH SPORT. This helps us improve the quality of visitors' online shopping experiences by recognizing and delivering more of the features, services and products our visitors prefer. In the process of gathering navigational information, non-personally identifiable information (i.e. domain type, browser version, service provider and IP address) may be collected which will provide information regarding a visitor's use of our Web site (such as the time of a visitor's last visit to a page on our site).

COLLECTION, USE AND DISCLOSURE OF PERSONAL INFORMATION:

We collect information from you that you provide to us at this site when you shop online, submit questions and success stories, or send an email. Categories of information collected include name, address, e-mail address, recipient's e-mail address, telephone number, credit card information and messages you send or submit. This information is used to enable BLUEFISH SPORT to deliver products that you have ordered, to fulfill requests that you have created, to contact you or the recipient(s) in the event of order or delivery difficulties, for verification, to respond to your inquiries and to deliver services and information about our products or web site to you, including adding you to our electronic mailing list.

If you make a purchase through BLUEFISH SPORT, the information you provide (for example, name, address, credit card) will be added to our secured database. The information in this database is only used by BLUEFISH SPORT.

If you are visiting BLUEFISH SPORT from a location outside of the U.S., your orders placed through BLUEFISH SPORT will be accepted and fully processed in and shipped from the U.S. and all information you provide will be maintained in our Web servers and/or internal systems located within the U.S., and protected as noted in this privacy policy. You should be aware that we may disclose specific information about you if necessary to do so by law or based on our good faith belief that it is necessary to conform or comply with the law or is necessary to protect the users of our Web site, the site, or the public.

USE OF COOKIES:

BLUEFISH SPORT uses a browser feature known as a cookie, which is placed on your computer. Cookies also allow BLUEFISH SPORT to make our site more responsive to your needs, by delivering a better and more personalized experience to you. The cookies are stored on your computer's hard drive and are used by BLUEFISH SPORT to help track your clicks and pass information as you go through the pages within BLUEFISH SPORT Web sites and provide a more personalized experience. In addition, BLUEFISH SPORT uses cookies to help keep track of how many items you put into your shopping bag and to tell us whether you have previously visited BLUEFISH SPORT. If you register or purchase product through BLUEFISH SPORT, navigational information from previous browsing visits may be associated with the personal information you provide.

UPDATING PERSONAL INFORMATION:

We prefer to keep your personal information accurate and up-to-date. To do this, we provide you with the opportunity to update or modify your personal information by logging into Your Account.

BLUEFISH SPORT Newsletter

BLUEFISH SPORT Newsletter allows you to receive exclusive information about special offers, media events, new products and much more. If you're not a current customer, simply complete our sign up form to receive these special messages. If at any time you would like to stop future delivery of BLUEFISH SPORT emails, please follow the removal instructions located at the bottom of each message. Asking to be removed from BLUEFISH SPORT Newsletter will not prevent you from receiving e-mail communications relating to any online order you place at BLUEFISH SPORT.

APPLICABILITY OF PRIVACY STATEMENT:

This privacy policy statement applies only to the information collected online at bluefishactivewear.com.

SECURITY STATEMENT

BLUEFISH SPORT takes the following types of security measures: use of technologies and policies such as limited access data-centers, firewall technology, secure socket layer certificate authentication and limitations of administrative access to our systems. In addition, it is our policy not to send your credit card number via e-mail. In fact, this is a practice we recommend you adopt in all of your Internet activities.

We designed BLUEFISH SPORT to accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology; for example, 4.0 versions or higher of Netscape Navigator and versions 5.0 or higher of Internet Explorer. This means you should not be able to inadvertently place an order through an unsecured connection.

While we implement the above security measures on this site, you should be aware that 100% security is not always possible.

This privacy statement effective January 1, 2008.