BLUE FISH ACTIVEWEAR IS AN ISPO SPORTSWEAR AWARD FINALIST
Munich, Germany, April 28th
2004 – Blue Fish Activewear has been named a 2004 ISPO Sportswear Award
finalist. Blue Fish Activewear was chosen as a finalist because it represented
one of the top in its category for function, quality, innovation, usability and
design. Blue Fish Active wear, will launch its winter/fall collection at the
2004 summer ISPO tradeshow in Munich, Germany on July 4 through 6. Buyers and
media may browse the new collection of designer and contemporary women’s active
wear in the Brand New Village in hall A4, booth BN23. Please call us to make an
appointment.
The 2004 Sportswear Award is limited to new designs with garments of top
functionality and style. Blue Fish was evaluated by 12 international juries with
the judging criteria of innovation; does the product have new feature, Design;
is it well designed and technically OK, Marketing; how is it communicated, and
New Sport; does it have a potential to create a new trend.
“We are excited and honored to be chosen as one of the finalist,” comments Malu
Pares, CEO. ISPO Summer 2004 is one of the world’s largest sports trade fairs,
with over 1,900 exhibitors from 40 countries.
“Our focus is always evolving,” adds Malu Pares. “We’ve taken activewear
sportswear out of a competitive sports environment and brought it into everyday
life. Whether you’re a woman who runs on the beach, sweats it out in the gym or
burns it up on the dance floor, you’ll stand apart from the crowd in Blue Fish
fashion.”
Blue Fish Activewear features the optimal combination of fashion and
functionality. The apparel combines comfort and excellent support for a great
fit. Clothing is made of DuPont Supplex, a high-tech fabric with a special knit
construction for improved sports performance. Supplex offers outstanding
moisture dissipation characteristics and dries quickly when wet. This
high-quality fabric will not fuzz or peel and is easily cared for with simple
washing instructions. This active wear always maintains its vibrant colors.
For Further information please visit our website at www.bluefishactivewear.com
or contact Marcello Pares at (305) 267-9494 ext.223. You can also visit our show
room at the Radisson Mart located at 777 NW 72 Ave Suite 2BB31 Miami, Florida.
June 22nd, 2004
